Amazon cuts its $50 Fire TV 4K Stick to $20 in flash sale

Turn your TV into a smarter entertainment hub with this 4K stick.

Amazon Fire TV Stick Select ©Image Credit: Amazon
Enjoy 4K HDR streaming, Alexa voice control, and access to thousands of apps. ©Image Credit: Amazon

You don’t need to replace your TV to get a smarter, more modern streaming setup. Amazon has dropped its Fire TV Stick 4K Select from $50 to just $20, saving you $30, or 60% off. For less than the price of a family trip to the movies, you can add 4K streaming, Alexa, and access to a huge selection of entertainment apps to a compatible TV.

The Fire TV Stick 4K Select also runs Amazon’s new 2026 Fire TV experience, which brings a redesigned interface, more room for favorite apps, and personalized Alexa+ recommendations. Beyond movies and shows, it can control compatible smart home devices and even stream Xbox games through the cloud.

$20 at Amazon

Why Choose the Amazon Fire TV Stick Select?

The Fire TV Stick 4K Select lets you stream in 4K Ultra HD with HDR10+ support, unlike the HD model, which only supports up to 1080p. This makes it an inexpensive way to upgrade an older smart TV interface or add streaming features to a 4K television that doesn’t already have the apps you want.

Amazon’s 2026 Fire TV experience also gives the interface a fresh look. You now get dedicated content categories designed to make browsing easier, and you can pin more of your favorite apps for quicker access.

Most major streaming services are covered, including Prime Video, Netflix, YouTube, Disney+, Apple TV+, and many other options. You’ll still need the appropriate subscriptions for paid services, but free, ad-supported entertainment is available too.

Getting everything running shouldn’t require much effort. You simply plug the Fire TV Stick into a compatible TV, connect it to Wi-Fi, and start streaming.

Additionally, Alexa is built into the experience, so you can press the remote button and ask for what you want to watch rather than typing titles one letter at a time. Alexa+ expands those capabilities with more natural conversations, personalized recommendations, and access to Amazon Photos.

Thanks to its Alexa support, you can add the Fire TV Stick to your smart home system and use it to dim smart lights, check the weather, or play music. Plus, it supports Xbox cloud gaming through Xbox Game Pass, allowing you to stream compatible games without an Xbox console.

$20 at Amazon

At $20, the Amazon Fire TV Stick 4K Select is an easy way to add 4K streaming, Alexa+, smart home controls, and even cloud gaming to a dumb TV. If your TV’s built-in software feels slow or outdated, or your TV doesn’t even have software to begin with, spending $20 could be a much cheaper fix than replacing the whole thing.