Al Roker net worth 2023: How much is the NBC salary of the popular weatherman?

How much is Al Roker’s annual income as an NBC weather forecaster?

Al Roker in The Today Show

For over several decades, Al Roker has been the face and voice of America’s weather. But beyond the cheerful forecasts and dancing raindrops, lies a seasoned businessman with a net worth that rivals some Hollywood stars. So, how did the man who loves a good pun amass a multiple million fortune? Buckle up as we dive into the investments, endorsements, and entrepreneurial ventures that transformed this beloved weatherman into a financial powerhouse. We’ll uncover the secrets behind his lucrative contracts, his savvy real estate moves, and the unexpected ways he’s turned his passion for meteorology into pure gold.

Who is Al Roker?

Al Roker is an American television personality. Although known as a weather presenter, he’s actually a multimedia mogul who parlayed sunshine and small talk into a multi-million fortune. For over four decades, his booming voice and infectious grin have graced our screens, but Al’s empire extends far beyond the forecast. He’s a savvy businessman with his own production company, a bestselling author, a high-demand motivational speaker, and a brand kingpin with endorsements from big companies. He’s invested in everything from restaurants to tech startups, proving that his financial acumen matches his meteorological expertise.

Al Roker’s early life

Born in the vibrant borough of Queens, New York City, on August 20, 1954, Albert Lincoln Roker Jr.’s journey to becoming America’s beloved weatherman began in a modest household. His Jamaican mother, Isabel, instilled a strong work ethic and a love for storytelling, while his Bahamian father, Albert Sr., a bus driver, provided a foundation of resilience and humor.

Young Al wasn’t your typical weather enthusiast. He initially dreamt of cartooning, filling notebooks with vibrant characters and fantastical worlds. However, his mother’s Catholic faith led him to Xavier High School in Manhattan, where his booming voice and natural charisma landed him on the stage in school plays. This newfound passion for performance, coupled with his mother’s encouragement, planted the seeds for Al’s future communication prowess.

College brought Al to the State University of New York at Oswego, where he pursued a degree in communications. This wasn’t just about acquiring knowledge; it was about putting theory into practice. He honed his writing and storytelling skills at the campus radio station, WNYO, even DJing shows and developing his signature on-air presence

Life wasn’t always sunshine and rainbows. Financial constraints forced Al to work various odd jobs, including delivering groceries and washing dishes. These experiences instilled a deep appreciation for hard work and a determination to build a better future.

Al Roker’s television career

Al Roker in The Today Show - 2
Al Roker in The Today Show

While attending City College of New York, Al’s path took an unexpected turn when he landed a weather internship at WCBS-TV. This seemingly random opportunity unlocked a hidden passion for meteorology. He devoured weather charts, studied weather patterns, and practiced his on-air delivery with unwavering dedication.

His talent and enthusiasm didn’t go unnoticed. Local news anchors like Jim Hartz and Rolland Smith became mentors, recognizing the raw potential in this eager young man. Al’s dedication soon blossomed into his first on-air weather segment in 1974, marking the start of a meteoric rise that would see him become a household name and a national treasure.

Al Roker’s journey to becoming America’s weatherman wasn’t just about knowing his highs and lows. It was a captivating climb from local TV to national stardom, fueled by talent, charisma, and a whole lot of personality.

Early Steps and Local Stardom (1974-1983)

WCBS-TV (1974-1978): While attending City College of New York, Al’s path took an unexpected turn when he landed a weather internship at WCBS-TV. This seemingly random opportunity unlocked a hidden passion for meteorology. He devoured weather charts, studied weather patterns, and practiced his on-air delivery with unwavering dedication.

His talent and enthusiasm didn’t go unnoticed. Local news anchors like Jim Hartz and Rolland Smith became mentors, recognizing the raw potential in this eager young man. Al’s dedication soon blossomed into his first on-air weather segment in 1974 and eventually progressed to him becoming a regular weekend weatherman.

WTVH Syracuse (1978-1980): He cut his teeth in a competitive market, learning the ropes from legendary meteorologist Dick Stewart. His confidence and humor shone through, earning him recognition and local popularity.

WTTG Washington D.C. (1980-1983): The nation’s capital beckoned, and Al answered with gusto. He honed his forecasting skills while showcasing his versatility, even hosting a morning talk show.

NBC and the National Spotlight (1983-present)

WNBC New York (1983-1996): The Big Apple welcomed Al, and he quickly became a fixture on WNBC’s morning and evening news. His wit, charm, and weather expertise made him a local favorite, and he even filled in for national giants like Willard Scott.

The Today Show (1996-present): This was where Al truly became a household name. Joining the iconic morning show as a weatherman, he brought his signature blend of sunshine and humor to millions of homes. His chemistry with co-hosts like Katie Couric and Matt Lauer was undeniable.

Beyond the Forecast: Al’s talents weren’t confined to the weather desk. He hosted game shows, specials, and even landed his own talk show. He also became a frequent guest on late-night shows, proving his comedic timing and ability to connect with diverse audiences.

The Transformation Of Al Roker From 20 To 67 Years Old

Al Roker net worth: How much is the television personality worth in 2023?

According to Celebrity Net Worth, Al Roker’s net worth is estimated to be around 50 million to 70 million USD in 2023. This impressive figure has accumulated over his long and successful career in television, particularly through his work on The Today Show and various other ventures.

How much is Al Roker’s NBC salary as a weather anchor?

According to Parade, Al Roker’s annual salary with The Today Show is a whopping 10 million USD a year. His most recent contract with NBC was a five-year, $50 million contract.

Al Roker’s businesses and investments

Al Roker’s financial success goes beyond his impressive NBC salary. He’s a savvy businessman and investor who has built a diversified portfolio that significantly contributes to his multi-million net worth. Let’s dive into some of his key ventures:

Al Roker Entertainment (ARE)

This production company, founded by Roker himself, creates award-winning television programs, branded content, and digital media. They’ve worked with major brands like Apple, Coca-Cola, and McDonald’s, generating revenue through production fees and distribution deals. This entrepreneurial endeavor allows Roker to leverage his name and creativity beyond his on-air role, adding a substantial chunk to his income.


Roker is a prolific author, having penned several best-selling children’s books, memoirs, and weather-related guides. These publications bring in royalties, solidifying his brand as a trusted voice and further boosting his wealth. He’s not just the weatherman; he’s a storyteller, and his written works are another source of income and brand extension.

He has released more than 12 books, a mix of fiction and non-fiction. Here’s a breakdown of his literary endeavors:


  1. Don’t Make Me Stop This Car! Adventures in Fatherhood (1999)
  2. The Big Bad Book of Barbecue: 100 Easy Recipes for Backyard Barbecue and Grilling (2002)
  3. Al Roker’s Hassle-Free Holiday Cookbook (2005)
  4. The Storm of the Century: Tragedy, Heroism, Survival, and the Epic True Story of America’s Deadliest Natural Disaster: The Great Gulf Hurricane of 1900 (2012)
  5. Never Goin’ Back: Winning the Weight Loss Battle for Good (2013)
  6. Been There, Done That: Family Wisdom for Modern Times (co-authored with Deborah Roberts, 2014)
  7. Ruthless Tide: The Heroes and Villains of the Johnstown Flood, America’s Astonishing Gilded Age Disaster (2022)


  1. The Morning Show Murders (2017)
  2. The Talk Show Murders (2018)
  3. The Midnight Show Murders (2019)

Children’s books:

  1. Hello, Sunshine! (2013)
  2. Baby Bright: A Song of Colors (2013)
  3. Those Guys Have No Idea (2014)
  4. Weather or Not (2014)
  5. The Guardian of the Birds (2015)

Speaking Engagements

Roker is a popular motivational speaker, commanding high fees for his engaging and humorous presentations at corporate events, conferences, and universities. His ability to connect with audiences and share his insights on success, resilience, and perseverance makes him a sought-after speaker across various industries. This platform allows him to directly monetize his expertise and charisma, adding another stream to his financial river.

Real Estate

Roker’s an investor with a keen eye for property. He owns residences in New York City and other locations. These assets provide rental income and serve as a hedge against inflation and market fluctuations. Bricks and mortar become another pillar of his financial security and growth.

Investments: Beyond his own ventures, Roker doesn’t shy away from exploring new opportunities. He has invested in various businesses, including restaurants and technology startups. This willingness to diversify his portfolio and tap into emerging markets opens up new avenues for wealth creation and demonstrates his entrepreneurial spirit.

Al Roker’s endorsements

Al Roker’s trusted image and engaging personality make him a golden boy for brands, and his endorsement deals are a significant contributor to his $90 million net worth. Here are some key examples:


Since 2015, Roker has been a spokesperson for IBM, promoting their technology solutions and highlighting their commitment to innovation. This partnership extends beyond commercials, with Roker appearing at events and creating content showcasing IBM’s impact. This long-standing deal likely brings in a hefty annual sum, solidifying his role as a tech advocate and diversifying his income stream.

United Airlines

In 2019, Roker took to the skies with United Airlines, appearing in their commercials and promoting their travel services with his signature charm. He’s not just selling tickets; he’s sharing his love for travel and connecting with viewers who dream of exploring new destinations. This brand alignment leverages his travel expertise and appeals to a broad audience, likely translating into a lucrative endorsement fee.


Roker’s green thumb isn’t just for show! He’s partnered with Miracle-Gro since 2018, endorsing their fertilizers and soil amendments. He uses their products in his own garden, sharing tips and tricks with viewers and promoting the brand’s effectiveness. This authentic approach resonates with gardening enthusiasts and nature lovers, making it a mutually beneficial partnership for both parties. The financial rewards are likely substantial, further enriching Roker’s coffers.


Roker’s appeal extends beyond younger demographics. He partnered with AARP in 2020 to launch “Staying Sharp,” a campaign focusing on healthy aging and brain health. This initiative aligns with his own concerns and resonates with a mature audience seeking advice and support. He actively participates in their initiatives and promotes their resources, earning fees while contributing to a cause he believes in. This strategic partnership strengthens his image as a trustworthy figure and widens his reach, likely leading to additional endorsement opportunities.

Food Network

Roker’s culinary expertise hasn’t gone unnoticed. He’s endorsed various Food Network products, like KitchenAid mixers and Keurig coffee makers. His relatable persona and love for food make him a natural fit for these brands. He promotes their products seamlessly, integrating them into his life and showcasing their ease of use. These endorsements not only bring in income but also keep him connected to the culinary world and expand his brand presence within another popular network.

These are just a few examples, and Roker’s endorsement portfolio extends even further. He has also partnered with brands like Meineke, M&M’s, and even The Weather Channel itself, demonstrating his versatility and appeal across different industries.

By leveraging his trust factor and ability to resonate with diverse audiences, Al Roker has turned endorsements into a significant wealth generator. He’s not just selling products; he’s building genuine connections with brands and viewers, making his endorsements a win-win for everyone involved.

Al Roker’s personal life

Deborah Roberts and Al Roker in The Today Show
Deborah Roberts and Al Roker in The Today Show

Al Roker’s life isn’t just about sunshine and weather charts. Beyond the cameras, he’s a devoted husband, father, and stepfather, juggling his busy career with the joys and challenges of family life. Let’s delve into the heart of Al’s personal world:

Deborah Roberts: The Rock in His Storm

Since 1995, Al has been happily married to Deborah Roberts, a fellow NBC journalist and powerhouse in her own right. Their love story blossomed from a friendly email exchange that turned into late-night conversations and shared dreams. Deborah has been Al’s rock, supporting him through career highs and lows, including his health struggles and public scrutiny. They are a true team, raising their children together and navigating the demands of their high-profile lives with grace and humor.

A Blended Family Full of Love

Al and Deborah have built a beautiful blended family. They share two children: son Nick (born 2002) and daughter Leila (born 1998). Nick, a recent college graduate, is carving his own path, while Leila pursues her passion for journalism, following in her mother’s footsteps. Al is also a stepfather to Deborah’s daughter, Leila Roberts, who considers him a father figure and shares their close-knit bond.

Beyond the Forecast: Fatherhood and Support

Al is known for his infectious energy on-screen, but his fatherly side is equally endearing. He cherishes spending time with his children, whether it’s attending their sporting events, sharing a meal, or simply enjoying quiet moments at home. He’s not afraid to get silly, sing karaoke, or even join their TikTok challenges, showcasing his playful and supportive nature.

Past Relationships and Learning from Experiences

Before Deborah, Al was married to Alice Bell from 1984 to 1994. They adopted their daughter, Courtney, in 1987. While details of their separation remain private, Al acknowledges that his younger self made mistakes and learned valuable lessons from the experience. He credits his growth and the success of his current marriage to his introspective approach and commitment to communication and understanding.

Sources: Celebrity Net Worth, Parade
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