Save over $1,400 on Sony’s 65-inch BRAVIA OLED TV at Target

Get deep blacks, beautiful colors, 120Hz motion, Dolby Vision, and Google TV at 53% off.

Sony BRAVIA XR8B TV ©Image Credit: Sony
Enjoy deep blacks, vibrant colors, Dolby Vision and Atmos, and smooth motion for movies and gaming. ©Image Credit: Sony

OLED TVs are known for delivering some of the best picture quality you can put in your living room, but most models usually come with prices to match. Target is making one of Sony’s options much more affordable by dropping the 65-inch Sony BRAVIA 8 OLED TV from $2,800 to $1,328, saving you a massive $1,472.

With the self-lit OLED pixels, a native 120Hz refresh rate, Dolby Vision, and Google TV, the BRAVIA 8 is an excellent home entertainment package. And now that it’s 53% off, you can enjoy incredible colors and excellent image quality at a much more reasonable price.

$1,328 at Target

Why Choose the Sony BRAVIA 8 OLED TV?

The biggest upside of this Sony TV is its OLED panel, which delivers incredible color reproduction and a level of immersion you won’t get from traditional LED TVs. Add that to its 4K resolution, and you get deep blacks and strong contrast that make everything from a dark movie scene to a colorful nature documentary look striking.

Sony pairs the OLED panel with its XR Processor, which works behind the scenes to improve contrast, clarity, color, and motion. The goal is to produce a more natural-looking image instead of simply making everything brighter or more colorful.

The TV also supports multiple video technologies you’ll find in premium models, including Dolby Vision, HDR10, and HLG. On the audio side, you get Dolby Atmos for the home theater experience, while Sony’s Acoustic Surface Audio+ technology uses the screen itself to produce sound, creating a fuller audio experience.

Additionally, the BRAVIA 8 comes with a native 120Hz refresh rate that keeps fast movement smooth, making it ideal for sports and action-heavy content. And thanks to the Google TV platform, you’ll be able to enjoy your favorite streaming apps and personalized recommendations together on one screen.

 $1,328 at Target

At $1,328, the 65-inch Sony BRAVIA 8 is at a more reasonable price when compared to its $2,800 price.  If you’re looking to upgrade your TV before football season starts, this Target deal makes the upgrade considerably easier to justify.