Summer’s heating up, and fast-food chains are pulling out all the stops to get families out of the house and into the theater. Subway’s jumping in with a movie cup promoting Disney’s live-action adaptation of Moana, slated for release this July 10.
Starting June 11, adding a dollar to any meal turns it into the “Moana Movie Meal Deal.” While it includes one of five collectible cups (featuring Moana, Maui, ‘Mini-Maui,’ Pua, or Heihei), the dollar’s real payoff is access to a $15 Fandango promo code.
To redeem it, you’ve got to scan the QR code on the cup, upload a photo of your itemized receipt, and receive the code, good for up to $15 off (including fees) the purchase of one ticket to Moana at participating theaters.
The code is valid only for online redemption via Fandango.com or the Fandango app (not at the box office), must be used by August 31, 2026, or when the movie leaves theaters (whichever comes first), with a limit of one code per qualifying receipt and five per household.
Jeff Klein, the fast-food chain’s chief marketing officer, called the project “the kind of cinematic event that brings families together and creates unforgettable summer memories.”
The project is Disney’s live-action remake of its 2016 breakout success, with Dwayne Johnson reprising his role as Maui, the demigod he voiced the first time. Australian actress Catherine Laga’aia is debuting as Moana, and Auli’i Cravalho, the original Moana, handed off the lead role but stayed on as producer.
The 2016 animated musical pulled in approximately $687 million on its first run, making this film a significant bet for Disney.
The campaign is supported by digital extensions, including in-app-based experiences, custom storytelling, and a music-driven experience featuring island-inspired rhythms and themes from the film.
Subway joins several other chains pursuing movie tie-ins this year. Pizza Hut leaned into the 30th anniversary of Space Jam with a theme promo, and Papa John’s teamed up with Disney and Pixar for Toy Story 5. Such movie tie-ins have become commonplace across the fast-food industry, especially during the summer blockbuster season.
Sources: Subway, Disney, NRN, Box Office Mojo, Pizza Hut, Papa Johns