Samsung is gearing up for its next big product launch. The company has confirmed that Galaxy Unpacked will take place on Wednesday, February 25, where it plans to unveil the new Galaxy S26 lineup alongside the Galaxy Buds 4 and Galaxy Buds 4 Pro.
The event will be held in San Francisco and streamed live on the company’s website, Samsung Newsroom, and Samsung’s YouTube channel starting at 10 a.m. PT / 1 p.m. ET. As with previous Unpacked events, the brand is offering early reservation offers, including a $30 pre-order offer, up to $900 in trade-in credits, and a chance to win $5,000.
Galaxy S26 Expected to Push AI Further
While Samsung hasn’t shared full specifications yet, the Galaxy S26 series is being positioned as a major step forward for Galaxy AI. The company says its next-generation devices will make AI feel more personal and adaptive from the moment users pick up the phone.
Samsung has steadily integrated more on-device intelligence into its flagship phones, and the S26 lineup is expected to build on that foundation with deeper system-wide AI features. We expect these new features to improve productivity, communication, and everyday tasks.
New Galaxy Buds 4 and Buds 4 Pro
Alongside the new smartphones, Samsung will most likely introduce the Galaxy Buds 4 and Galaxy Buds 4 Pro. While detailed specs haven’t been revealed, the new earbuds are expected to expand Samsung’s wireless audio lineup with improved sound quality, smarter features, and tighter integration with Galaxy devices.
Samsung’s Early Reservation Offers
Ahead of the event, the company is encouraging customers to reserve their interest online to unlock preorder perks. Consumers who reserve now and complete a preorder purchase can receive up to $900 in trade-in credit when exchanging an eligible older device.
If you reserve your spot now, you’ll get $30 in Samsung Credit and a chance to win a $5,000 gift card in a sweepstakes. To access these offers, you must register for Galaxy Unpacked updates on the brand’s website. The $30 credit will be automatically applied when you use the same email address used during the reservation for your preorders.
How to Watch
Galaxy Unpacked will stream live on February 25 at 10 a.m. PT, 1 p.m. ET, 6 p.m. GMT, and 7 p.m. CET. With a new flagship lineup, updated earbuds, and aggressive trade-in incentives, this year’s Unpacked event is shaping up to be one of Samsung’s most significant launches of the year.