7-Eleven is pushing deeper into restaurant territory with a set of limited-time $5 chicken deals across its in-store restaurant brands, adding more fuel to the growing food fight between convenience stores and traditional fast-food chains.
The Irving, Texas-based retailer rolled out the offers this week at its Raise the Roost, Speedy Cafe, and Laredo Taco Company locations. The promotions run through March 3.
What’s on Offer
At Raise the Roost, customers can get three hand-breaded chicken tenders, coated in lemon pepper, for $5. The tenders come with a choice of dipping sauces, including the brand’s signature sauce, ranch, honey mustard, buffalo, or honey BBQ. The same banner is also offering two chicken biscuits for $5, with customers able to mix and match classic or spicy versions on a homestyle biscuit.
Over at Speedy Cafe, Speedy Rewards members can grab eight boneless wings for $5. These wings are also tossed in the same zesty lemon pepper glaze that’s featured on the Raise the Roost tenders.
Laredo Taco Company is taking a different route, offering two chicken fajita tacos for $5. The tacos include chopped bell peppers, tomatoes, and onions, seasoned and wrapped in a flour tortilla.
William Armstrong, senior vice president of restaurant operations at 7-Eleven, said the goal is to deliver bold flavors at a price point that resonates. “At 7-Eleven, there’s no room for boring flavors in our restaurants,” he said in a statement announcing the promotion.
The Method to the Meal Deals
The promotion’s timing is far from coincidental. Convenience retailers have been leaning harder into meal deals as shoppers look for ways to stretch their budgets.
According to the fall 2025 C-Store Foodservice Update, a market report from the food industry research firm Technomic, 65% of consumers say they are seeking out deals on convenience-store prepared foods more often than a year ago because of rising prices.
Foodservice is no longer a side business for C-stores. It accounted for 27.7% of in-store sales in 2024 and nearly 39% of in-store gross margin dollars, according to data from the National Association of Convenience Stores. Two decades ago, foodservice represented just 11.9% of in-store sales.
That shift has put chains like 7-Eleven in more direct competition with quick-service restaurants (QSRs). Industry observers have noted that while restaurants still hold advantages in certain “need states,” convenience stores are steadily expanding into dayparts and menu categories once dominated by traditional QSRs.
7-Eleven currently operates, franchises, or licenses more than 13,000 stores in the U.S. and Canada. Beyond its flagship banner, it also runs Speedway and Stripes stores, along with restaurant concepts such as Raise the Roost and Laredo Taco Company.
For $5, the company is betting that chicken, and a quick stop on the way home, can win over customers who might otherwise head to a drive-thru.
Sources: PR Newswire, CSP