LEGO is leaning into feel-good building with a brand-new set that’s designed to tug at the heartstrings of animal lovers. The company has officially opened preorders for the LEGO Icons Golden Retriever Puppy, a highly detailed display model that brings one of the world’s most beloved dog breeds to life in brick form.
The set is priced at $140, available for preorder, and scheduled to begin shipping on February 1. Aimed at adult builders, the new release joins LEGO’s growing lineup of decorative, slow-build sets designed for display as much as for the building experience itself.
A Life-Like Build with Puppy Proportions
What immediately sets this set apart is its attention to scale and realism. LEGO says the brick-built puppy matches the size and proportions of a real golden retriever puppy, standing just over 11.5 inches tall once completed.
With 2,102 pieces, the build is designed to be immersive and relaxing, offering a more mindful project rather than a quick afternoon assembly. The result is a model that feels substantial without overwhelming a desk, shelf, or coffee table.
Designed for Expression and Personality
This isn’t a static display piece. The Golden Retriever Puppy features a posable head, ears, and tail, allowing builders to give the model a wide range of expressions.
A movable front paw adds even more personality, making it easy to pose the puppy as if it’s waving or asking for attention. LEGO has also included a closable mouth with small white teeth and a removable pink tongue, allowing builders to change the model’s look and mood at will.
Built for Adult LEGO Fans
The Golden Retriever Puppy is part of LEGO’s Icons line, which focuses on sets made specifically for adults. Builders can also use the LEGO Builder app to follow step-by-step digital instructions, zoom in on details, rotate the model in 3D, and track progress throughout the build.
The finished model is designed to look polished from every angle. A colorful collar and medallion add a finishing touch that helps the puppy feel complete, while still keeping the overall design clean and tasteful. LEGO positions the set as a decorative centerpiece that works just as well in a home office as it does in a living room or bedroom.
The LEGO Icons Golden Retriever Puppy is available now for preorder for $140, with shipping expected to begin February 1. With its lifelike proportions, expressive features, and display-ready design, it’s shaping up to be one of LEGO’s most charming adult sets of the year.