Ever felt the heartbreak of falling in love with a limited-edition flavor, only to watch it vanish from shelves just as you were getting hooked? Red Bull fans have spent months pleading for their favorite seasonal cans to survive the winter and summer rotations, and the energy drink giant has finally responded. Red Bull Winter Edition Iced Vanilla Berry and Red Bull Summer Edition White Peach are officially joining the brand’s permanent lineup—but under new names.
Iced Vanilla Berry and White Peach join Red Bull’s permanent roster
In a move that rewards its most vocal supporters, Red Bull announced on January 19 that the Iced Vanilla Berry and White Peach editions have graduated to the permanent lineup, ensuring fans no longer have to stockpile cans for the off-season.
The journey to the permanent shelf began with the December 2024 launch of the Winter Iced Vanilla Berry, followed by the April 2025 debut of the Summer White Peach. While originally intended to disappear with the changing weather, these flavors sparked a level of brand loyalty rarely seen in the beverage industry. Red Bull has responded by dropping the seasonal labels and giving these drinks a forever home under refreshed names:
- Red Bull Iced Vanilla Berry: Shedding its “Winter Edition” title, this fan-favorite retains its signature pale turquoise can. Known for a flavor profile that many drinkers compare to blue popsicles or gourmet cotton candy, it balances sweet blueberry with a creamy vanilla finish.
- Red Bull White Peach: Not to be confused with previous peach iterations, this former Summer Edition is now a year-round fixture. Described by the brand as a blend of crisp white peach with subtle citrus and floral undertones, it earned such a massive following that many fans accurately predicted its 2026 permanent status months in advance.
In an effort to cater to all preferences, Red Bull is rolling out these “new” classics in both regular and sugar-free varieties. This expansion ensures that whether you’re looking for a nostalgic berry treat or a sophisticated peach refreshment, your favorite flavor is just a convenience store run away—regardless of what the calendar says.
How do these new permanent flavors compare to your daily coffee
While the names have changed, the core formula remains identical to the classic Red Bull energy blend fans trust. Both the Iced Vanilla Berry and White Peach editions are packed with B-group vitamins and deliver 80 mg of caffeine in the standard 8.4-ounce can—roughly the same kick you’d get from a traditional cup of home-brewed coffee. For those needing a bigger lift, both flavors are also launching in 12-ounce cans, which pack a sturdier 114 mg of caffeine per serving.
Where to grab a can
You won’t have to look far to find these newly permanent additions. Red Bull has confirmed a nationwide rollout, meaning you can find them stocked alongside the original silver-and-blue cans at your local grocery stores, gas stations, and major retailers. To fit every lifestyle, they are being sold in several formats:
- Individual cans for a quick on-the-go pick-me-up.
- Four-packs for your fridge at home.
- Variety packs for those who like to switch between flavors.
Prices may fluctuate depending on your location and the specific retailer, but these fan-favorites are now officially part of the everyday lineup.
Source: Parade