MUG Root Beer is shaking up more than taste buds this season with a surprise no one had on their bingo card: its first-ever cologne. The brand is channeling its unmistakable personality into a fragrance built for the dawg in you, and the internet is already bracing for whatever bold, outrageous twist MUG has bottled up. Curious how a classic root beer becomes a wearable scent? Read on to learn all the details.
MUG Root Beer enters the fragrance game with Daddy’s Home
MUG Root Beer is officially taking its signature attitude beyond the world of soft drinks and into the fragrance aisle with the debut of Daddy’s Home, a limited-edition cologne designed for fans who want their scent to hit as boldly as their favorite soda. This unexpected release blends earthy and woodsy elements with unmistakable root beer-coded swagger — an aroma crafted in partnership with the brand’s resident mascot and self-appointed chief sniffer, Dog. The result? A statement-making scent built to transform any wearer into peak “aura farming” mode.
Dropping just in time for the height of holiday fragrance shopping, Daddy’s Home breaks every rule of traditional perfume culture in the most intentionally unserious way possible. Drawing inspiration from the idea that dogs perceive scent better than humans and riffing on the over-the-top tropes of classic fragrance ads, from exaggerated slow-motion to the iconic “what did I just watch” intensity, the cologne amplifies everything fans adore about MUG’s playful spirit. Infused with cedar, sandalwood, and sweet hits of vanilla and caramel, it brings the nostalgic essence of MUG Root Beer into a balanced blend that softly murmurs “come to papa” to both dogs and dawgs alike.
“Humanz don’t smell everytin like I do. Dis’ one gives big dawg energee for da holl pack,” said MUG mascot, Dog, of the limited-edition cologne.
“Fragrance culture is notoriously serious and heavily aspirational. For us, that meant thinking about what scent would make Dog and our fans come running.” added Michael Smith, Vice President, MUG Root Beer. “Daddy’s Home by MUG Root Beer is for our die-hard MUG fans who believe root beer rules every sense, not just taste.”
How to score a bottle of Daddy’s Home cologne
Starting Tuesday, December 9, MUG Root Beer fans can snag the limited-edition Daddy’s Home cologne through a $15 bundle on the brand’s @mugrootbeer TikTok Shop—while supplies last. Each bundle pairs a 1.7 fl oz bottle of the cologne with a 10-pack of MUG Root Beer Mini Cans, making it the ultimate treat for fans of the iconic soda.
For collectors and superfans, there’s an extra twist: only 200 bottles will feature MUG’s mascot, Dog, on the cap, turning these select editions into a must-have keepsake that won’t stick around for long. Make sure to place your order by December 11 to guarantee delivery in time for the holidays on December 24—because once they’re gone, they’re gone.