Samsung has officially entered the extended reality (XR) race with the launch of the Galaxy XR Headset, a bold new step into the Android XR ecosystem. Priced at $1,800, the headset delivers a deep fusion of AI, mixed reality, and immersive content. And it comes with over $1,140 worth of free experiences, making it one of the most value-packed debuts of the year.
Built in collaboration with Google and Qualcomm, the Galaxy XR marks Samsung’s most ambitious leap yet into immersive computing, blurring the lines between physical and digital worlds. It’s powered by Gemini AI and the Snapdragon® XR2+ Gen 2 platform and designed not just for entertainment, but also for productivity, learning, and creative exploration.
The Birth of the Android XR Ecosystem
The Galaxy XR is the first product built on the new Android XR platform, co-developed by Samsung, Google, and Qualcomm. It redefines how users interact with technology, allowing them to see, hear, and respond naturally through voice, vision, and gesture.
With Gemini AI deeply integrated, the headset understands your environment, as it can identify objects, summarize what you’re viewing, and even act as a real-time companion. This combination of AI and spatial awareness enables experiences that go far beyond traditional VR headsets, creating a seamless bridge between daily tasks and immersive entertainment.
Samsung’s Immersive Hardware and Human-Centered Design
The Galaxy XR delivers visual and audio performance worthy of Samsung’s flagship status. It features dual Micro-OLED 4K displays that project over 29 million pixels in vibrant detail. Additionally, it comes with a 109-degree field of view, providing an ultra-realistic depth of perspective.
Powered by six tracking cameras, four eye-tracking cameras, and two pass-through lenses, users can explore both real and virtual environments with unmatched precision. Ergonomic engineering ensures the 545g headset remains balanced and comfortable for extended wear.
You also get a detachable light shield that offers flexibility between full immersion and mixed-reality viewing. Battery life reaches 2.5 hours of video playback, and you can continue using it while it’s charging. To make things even better, the 10ms UPS backup ensures uninterrupted sessions during critical moments.
A $1,140 Bundle of Premium Experiences
Samsung’s launch offer includes a rich suite of content and apps worth $1,140, making the Galaxy XR an even stronger value for early adopters. Buyers receive:
- 1 year of Google AI Pro for enhanced Gemini integration
- NFL PRO ERA (full game)
- NBA League Pass for the 2025/2026 season
- 1 year of Adobe Project Pulsar for immersive 3D editing
- 3 months of YouTube TV
- 1 year of Calm Premium for mindfulness and relaxation
- 1 year of YouTube Premium
- 1 year of Google Play Pass
- Full download of the Asteroid Experience
These extras unlock a wide range of entertainment, sports, wellness, and creative tools, effectively turning the headset into a personal entertainment and productivity hub.
The Future of Work, Play, and Discovery
Beyond the freebies, the Galaxy XR’s true potential lies in its everyday usability. Users can navigate Google Maps in 3D, watch YouTube videos on virtual screens, or use Circle to Search to instantly access information about objects around them.
Professionals and creators can design, edit, and visualize in Adobe Project Pulsar using natural gestures, while gamers can experience AI-enhanced coaching and real-time interaction through immersive titles optimized for XR.
Samsung has also partnered with Warby Parker and Gentle Monster to explore future AI glasses, signaling a broader expansion of its XR roadmap into stylish, everyday wearables.
The Samsung Galaxy XR is now available for $1,800, with financing options available for 12 and 24 months. Optional accessories, such as the Galaxy XR Controller and Travel Case, are priced at $300 each. For the best experience, Samsung recommends pairing the Galaxy XR with the Galaxy Buds 3 Pro, offering spatial audio that perfectly complements its immersive visuals.