Apple’s September launch introduced four new models: the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. The upgrades are some of the most noticeable in years, featuring brighter displays that now peak at 3,000 nits, smoother ProMotion refresh rates of up to 120Hz, and larger batteries, delivering up to 39 hours of use on the Pro Max.
Verizon is amplifying the launch with its most compelling promotions yet, including free iPhones, bundled Apple Watches and iPads, and discounts on accessories and services. With preorders starting today and availability on September 19, Verizon customers have every reason to upgrade this season.
Verizon’s Biggest iPhone Offers of the Year
Verizon is matching Apple’s hardware upgrades with promotions that make it easier for both individuals and businesses to upgrade. Customers who trade in an iPhone 13 or newer, regardless of the condition, and sign up for an eligible unlimited plan can get up to $1,100 off any of the new iPhones, effectively making the iPhone 17 Pro free.
Users with models lower than the iPhone 13 can get up to $830 off their new iPhone 17. Business customers also benefit, with Verizon offering a free 256GB iPhone 17 Pro when paired with My Biz Plan and a small monthly add-on. And if you choose “myPlan,” you get a free Apple Watch SE 3 or Apple Watch Series 11, or $500 off the Apple Watch Ultra 3.
The Ultimate Bundle
Want to fully immerse yourself in the Apple ecosystem? Verizon’s Apple Ultimate Bundle includes an iPad A16 and Apple Watch Series 11 with a new iPhone purchase, provided the additional devices are activated on new lines. The brand is also offering up to $400 off a new Apple Watch with a smartwatch trade-in on Unlimited Plus for Apple Watches, plus 20% savings on accessories when buying three or more.
Customers can further enhance the experience with additional services. Add Apple One to myPlan and you get Apple Music, Apple TV+, Apple Arcade, and iCloud+ in a single subscription, making it a perfect complement to the new iPhone 17 lineup.
What’s New About The iPhone 17 Lineup
The all-new iPhone Air stands out as Apple’s thinnest phone yet at just 5.6mm. It’s lightweight at 165 grams, built with a titanium frame for durability, and features a vivid 6.5-inch OLED display. Despite its slimmer profile, it still manages up to 27 hours of video playback. However, it is an e-SIM only device, meaning you won’t be able to use physical SIMs on the Apple Air.
For performance seekers, the iPhone 17 Pro and Pro Max feature the A19 Pro chip and redesigned aluminum frames with vapor chamber cooling, providing 40% better sustained performance. Both Pro models also feature upgraded triple cameras, including 48MP ultrawide and telephoto lenses, sharper zoom up to 40x, and storage options that stretch to 2TB.
The standard iPhone 17 retains its $799 price but adds more value with 256GB of base storage, a new pill-shaped dual-camera bump, and a 48MP Dual Fusion main camera. All four models now include 18MP front cameras with Center Stage, Apple’s new N1 wireless networking chip for Wi-Fi 7 and Bluetooth 6, and iOS 26 with its redesigned Liquid Glass interface and Apple Intelligence tools.
Apple’s iPhone 17 Lineup Brings Bold Upgrades
The iPhone 17 series marks a bold new chapter for Apple, combining slimmer builds, brighter displays, smarter cameras, and longer battery life. Verizon’s promotions make it easier than ever to upgrade, with offers that include free iPhones, Apple Watches, and even iPads.
For both individual customers and businesses, the combination of Apple’s best hardware and Verizon’s biggest deals of the year makes this launch one of the most compelling upgrade opportunities yet. Preorders begin today, with the new iPhones hitting shelves on September 19.