It’s blockbuster season, and while superhero reboots and animated re-imaginings are filling theaters, Pepsi has dropped something else worth showing up for: three new drinks you can’t get at the gas station, in a can, or even at your favorite fast-food chain.
Dubbed Drips by Pepsi, the trio of custom beverages is being served at select Regal Cinemas, and it’s not your typical soda fountain remix. These drinks blur the line between novelty, dessert, and beverage in a way that feels closer to a Sonic menu board than a movie theater concession stand.
The flavors are Tropicana Cotton Candy Lemonade, Pepsi Cherry Boba Burst, and Starry Dragon Fruit Blast—each one layered with boba, fruit syrups, cold foam, marshmallows, or even dissolving cotton candy. They’re flashy. Sweet. And borderline chaotic. In other words, peak 2025 beverage culture.
This isn’t just a new flavor drop—it’s a strategic swing at capturing the kind of drink-as-experience energy that’s been fueling TikTok coffee hacks and drive-thru creations for years. It’s Pepsi responding to what people actually want to drink when they’re not thinking about caffeine content or calories: vibes.
And yet, even if you’re excited to try one, odds are you can’t—at least not yet. The Drips rollout is limited to a curated list of Regal locations across 17 states and D.C., meaning even if you’re in the mood for a dragon fruit boba soda with a side of Fantastic Four, you better check your zip code first.
It’s part marketing stunt, part soft launch, and part proof that the soda wars aren’t really about soda anymore. They’re about moment-making. Whether it’s Coca-Cola’s pixel flavors, Mountain Dew’s Buffalo Wild Wings collab, or Pepsi’s cotton candy lemonade, the goal is clear: make drinks as exciting as the movies they’re sold with.
So if you find yourself in one of the lucky zip codes, maybe skip the usual Sprite or standard slush and go for the chaos. It’s summer. You’re already watching dinosaurs, aliens, and blue CGI creatures on screen, so you might as well pair it with a soda that comes topped with marshmallows.