They’re back. This time for real.
After nearly a decade of petitions, tweets, and pure internet begging, McDonald’s Snack Wraps are officially returning to U.S. menus—starting Thursday at 10:30 a.m. Spicy and ranch versions will be available nationwide, priced at $2.99. And unlike the limited-time revivals that have teased fans in the past, this run is permanent.
It’s a rare case of a fast-food chain bending to pressure not from sales data, but from sheer fan obsession.
Snack Wraps originally launched in 2006, offering a portable fix of chicken (crispy or grilled), lettuce, sauce, and tortilla—all easy to eat one-handed in a car, which made them an instant hit with a certain kind of customer. But the love wasn’t universal. Despite a dedicated base, they didn’t sell fast enough for McDonald’s to justify keeping them on the line. The last wraps disappeared in 2020.
Part of the issue was that they took too long to make. The Snack Wrap was a logistical headache for back-of-house crews who were already juggling high-speed orders. So when McDonald’s went into efficiency mode, the wrap got the axe.
Still, the fandom didn’t let up. Social media kept the Snack Wrap alive long after the last tortilla was folded. There were petitions, memes, and copycat recipes. Even Slim Jim got involved at one point, asking the official McDonald’s account what happened to the wrap.
Now, nearly ten years after it started fading from U.S. menus, the Snack Wrap is staging a comeback that’s being framed as a direct response to fan demand. It’s unclear if the new rollout includes all former variations (like Caesar & bacon or sweet chili), but the spicy and ranch versions are confirmed for day one.
And just like that, McDonald’s adds another chapter to the long tradition of fast-food menu items rising from the grave—not because they were the most profitable, but because people wouldn’t shut up about them.