Your morning routine is about to get a strange, nostalgic twist. Hismile, the brand known for reinventing oral care with colorful pastes and offbeat flavors, has just teamed up with Lucky Charms for a toothpaste that tastes like your childhood in a bowl.
Yes, marshmallow-flavored toothpaste is now a real thing.
The limited-edition “Magically Delicious” release swaps boring mint-only pastes for something a little more playful: the signature sweetness of Lucky Charms marshmallows with a subtle mint finish. Basically hearts, stars, and rainbows, but on your toothbrush. But of course, it’s sugar-free.
It’s an unapologetically fun take on a task most people dread, and while it sounds like something dreamed up in a sugar high, it’s very real. For a brand like Hismile, which has already gained attention for flavors like watermelon and cola, this latest drop makes perfect sense.
The toothpaste will be available starting July 14 in Walmart stores across the U.S., as well as online through Hismile’s site for $13. And with a collab this bold, expect it to disappear from shelves fast (just like the marshmallows in a bowl of Lucky Charms when you were seven).
So if you’re tired of brushing with something that tastes like a dental office, maybe it’s time for a little sprinkle of chaos.