#12 Rob Ford Crackstarter
As the old saying goes “if you, a mayor, wish to smoke some crack, first make sure that absolutely nobody is filming you while you’re smoking the crack”. Old Rob Ford, Mayor of Toronto, would have done well to remember those wise words. This campaign was set up by the editorial board at Gawker, in order to raise the funds necessary to obtain a video which Ford denied the existence of, reportedly depicting him smoking crack. Gawker raised the money and the rest is history – and available on Youtube.